The only thing that Rocky Ford can do is well of course
trade mark and patent their name and product to protect themselves from such things
to happen to them in the future. Now the future proper courses of action would
be what any company that has products to sell to the public. Advertise, but
when I say advertise I don’t mean a
bunch of bad advertisements. People see enough of those on a daily basis. They only
need 1 or 2 good advertisements to get their company going, and to build up
their name and export to other states. Rocky Ford could also share their safety
protocols in creating safe and delicious cantaloupe melons. Thus becoming a
trustworthy brand that people recognize.
Where sometimes just being recognizable is enough to have a shopper interested
in purchasing a product along with the credibility,
and quality of the product. You can sell.
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